You have a polished, beautiful website that is ready to be shown to the world, but how do you get people to see it?
Google Business Profiles can provide an answer to this incredibly important question. It also has the added benefit of improving your site’s SEO and giving you a tool to manage your public profile. If your website and business are where you want your customers to end up, Google Business Profiles are the bright neon signs pointing the way.
this could be replaced with something like: “You have a polished, beautiful website that is ready to be shown to the world but how do you get people to your website?”
What is a Google Business Profile?
A Google Business Profile, formerly known as a Google My Business, is a profile that contains all your business information in one stream-lined area on a search engine results page (SERP) . This makes it easy for potential customers to transition from searching for your business on Google to contacting you, leaving reviews, and finding your location. It also boosts your credibility and ranking in the eyes of Google’s search rankings.
Google Business Profiles help you maintain your online presence. It is a hub for business details and any social or blog posts you want to showcase to showcase your products or services.
Regardless of your business, if you have a physical location that your customers can visit, a Google Business Profile is a powerful tool that can help drive sales, increase customer engagement, and manage your business’s online presence all in one place.
Why Should I Get a Google Business Profile?
Suppose your site comes up on a SERP for a potential customer. They can immediately see where your business is located, hours of operation, how to contact you via phone and email, and a link to your website where they can explore more about what you can do for them.
Beyond that, Google Business Profiles increase your credibility and ranking in Google’s search engine algorithms. Google Business Profiles were created by Google, which means that if you use the tools that Google provides, they can give you a healthy bump on SERPs . A higher ranking means more people see your profile when your business fits what they are searching for.
Google Business Profiles also give your customers an easy way to see and leave reviews. Reviews are one of the most vital factors that can lead to a conversion. People want to know that they will have a great experience.
Getting Started on Your Google Business Profile
To start your Google Business Profiles, you must log into your Google Business Profile Manager. If you already have a Google account, it will take care of this automatically. If you don’t have this done, you can regularly log into your Google account or create a new account.
After this, you can add your business. Please type in your business name and choose it from the drop-down menu. If it doesn’t show up, there is an option to Add Your Business to Google. Choose the category that best matches your services and click Next.
Here is where you will want to enter your location. Click Yes if you have a location that customers can visit in person. Place a marker on the map to show where your business is located.
Next, ensure you take care of all other aspects of your contact information. Fill out the fields with your business phone number, email, and website address. You don’t need to add your phone or email if you don’t want customers contacting you.
Once this is done, you must verify your business with Google. You must enter your office’s valid physical address. This cannot be a post office box. Do not worry if you still don’t want in-person visitors; this information is only used to verify your business with Google and is not shared with potential customers.
Once you have confirmation that your business has been verified, you move on to the next step.
Finally, you can customize your profile. This will include adding hours of operation, how your business prefers to be contacted, and places to inject more personality into your business. Adding a business description and photos that showcase your business will go a long way to differentiating your business from your competitors.
What Should I Add to My Google Business Profile?
physical location, phone number, email, and a link to your website are the basics. This will give your customers a straightforward Once your Google Business Profile is set up, you must add your contact information. Your way to contact you.
You should also set your business’s services page. Adding your business’s specialties will make it easier for Google to match your business to people searching for your services.
How to Optimize My Google Business Profile
Once you have a Google Business Profile, you can start seeing the benefits of having one, but if you take a few extra steps, you can optimize your profile to get as many visitors as possible.
Take the time to complete every section. Google Business Profiles can range from sparse to filled, and the difference is quite apparent. Giving your potential customers as much information as they could need will go a long way towards making them convert.
Select your business’s attributes. Further customizing your business’s services and special features will be invaluable for potential customers seeking these specific benefits.
Another addition mentioned previously but should be brought up again is the importance of adding photos. By adding pictures, you make sure that the images associated with your business are high-quality and make the best first impression for your business.
Adding images also shows Google that your profile is active and is regularly updated. This puts your business higher in the rankings. Finally, according to Google, companies with photos tend to get more traffic than businesses that don’t.
Make sure you post to your Google Business Profile. A section at the bottom of your profile has a place where your blog posts, social media posts, and other articles you want to be associated with your brand can go! This signals to Google that your business profile is active and adding quality content, but it also gives you a chance to bring potential customers to your website or address some of their concerns and pain points.
Now It’s Your Turn
Google Business Profiles can take your business’s local and online presence up a notch. By managing your online profile, you can give potential customers a space to contact you, find reviews, and engage with your content. Keeping up with your Google Business Profile is an excellent way to keep your ranking high and your business growing. Log into your google account to start exploring all the ways that Google Business Profiles can help enhance your business today.
